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Privacy Policy

The Coverage Doc respects your privacy. This policy explains how we collect, use, share, and protect information when you visit our website, submit a form, complete a quiz, request information, or otherwise interact with us.

Effective Date: 05/21/2026Business Name: Calico LeadsBrand Name: The Coverage Doc

Summary

We are a lead generation and connection service. We are not an insurance company, insurance carrier, or underwriting company. We may connect consumers with licensed insurance agents, agencies, brokers, or other insurance-related partners who may be able to help with life insurance options.

By using our website or submitting your information, you agree to this Privacy Policy.

1

Information We Collect

Information you voluntarily provide

We may collect information that you voluntarily provide through our website, forms, quizzes, phone calls, text messages, emails, or other communications.

This may include: Name, phone number, email address, state or ZIP code, age or date of birth, state, general health-related answers you choose to provide, coverage amount you are interested in, type of policy you may be interested in, whether you currently have life insurance, preferred contact time, and any other information you choose to submit.

Technical information collected automatically

We may also collect certain technical information automatically, including: IP address, browser type, device type, pages visited, time spent on the website, referring website, advertising campaign information, cookies, pixels, and tracking data.

2

How We Use Your Information

We may use your information to: respond to your request, help connect you with a licensed insurance agent, agency, broker, or partner, contact you by phone, text message, email, or other communication methods, send your information to insurance-related partners who may contact you about life insurance options, manage leads, inquiries, and follow-up, improve our website, ads, forms, quizzes, and services, prevent fraud, spam, or misuse of our website, and comply with legal obligations.

The FTC has specifically warned that lead generation can involve sensitive consumer data and that businesses should be clear about how personal information is collected, used, and shared.

3

How We Share Your Information

We may share your information with third parties when necessary to fulfill your request or operate our business.

This may include: licensed life insurance agents, insurance agencies, insurance brokers, insurance marketing partners, CRM and automation providers, call, text, and email service providers, advertising and analytics platforms, and other business partners who help us process, manage, or respond to your request.

When you submit a form or quiz, you understand that your information may be shared with one or more insurance-related partners who may contact you about life insurance products or services.

We do not knowingly sell or share your information with unrelated third parties except as described in this Privacy Policy or as required by law.

4

Health and Insurance-Related Information

Some of the questions on our website may ask about general health, lifestyle, or insurance eligibility factors. This information may be used to help match you with a licensed insurance professional or insurance-related partner.

We do not make underwriting decisions, issue policies, approve coverage, deny coverage, or determine final insurance rates. Any insurance quote, eligibility decision, policy approval, or final rate is handled by the licensed insurance agent, agency, broker, or insurance carrier.

5

Consent to Be Contacted

By submitting your information through our website, you agree that The Coverage Doc, Calico Leads, and/or our insurance-related partners may contact you by phone, text message, email, or other communication methods regarding your request.

Message and data rates may apply. Consent is not a condition of purchase.

You may opt out of text or email communications at any time by following the unsubscribe instructions, replying STOP to text messages where available, or contacting us directly.

For lead generation and phone/text marketing, consent language should be clear and specific about who may contact the consumer. The FCC has focused on consent rules for lead generators, including concerns around broad consent being used for unwanted robocalls or robotexts.

6

Cookies, Pixels, and Tracking Technologies

We may use cookies, pixels, tags, analytics tools, and similar technologies to understand website activity, improve marketing, and measure advertising performance.

These tools may include: Google Analytics, Google Ads, Meta/Facebook Pixel, GoHighLevel tracking tools, and other advertising, analytics, or CRM platforms.

These tools may collect information about your device, browsing activity, and interactions with our website or ads.

You can usually control cookies through your browser settings.

7

Third-Party Links and Services

Our website may contain links to third-party websites, insurance agencies, carriers, or other services. We are not responsible for the privacy practices, content, or policies of those third parties.

When you interact with a third-party agent, agency, broker, or carrier, their own privacy policy and terms may apply.

8

Data Security

We use reasonable administrative, technical, and physical safeguards to help protect the information we collect.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

The FTC recommends businesses understand what personal information they collect, where it is stored, who has access to it, and how it moves through the business.

9

Data Retention

We may retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy, operate our business, comply with legal obligations, resolve disputes, enforce agreements, and maintain business records.

10

Your Choices

You may contact us to request that we: update your information, delete your information, stop contacting you, or opt you out of certain marketing communications.

To make a request, contact us at: team@thecoveragedoc.com

11

California Privacy Notice

If you are a California resident, you may have additional rights under California privacy laws.

Depending on how our business is classified under applicable law, you may have the right to request access to, correction of, or deletion of certain personal information. You may also have the right to opt out of the sale or sharing of personal information.

To submit a privacy request, contact us at: team@thecoveragedoc.com

12

Children's Privacy

Our website and services are not intended for children under the age of 18. We do not knowingly collect personal information from children.

Life insurance inquiries should only be submitted by adults or by individuals legally authorized to request insurance-related information.

13

No Insurance Advice

The information on this website is for general informational and connection purposes only. We do not provide legal, financial, tax, or insurance advice.

Any insurance recommendation, quote, policy details, approval, denial, or final pricing should be discussed directly with a licensed insurance professional.

14

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we update it, we will revise the "Effective Date" at the top of this page.

Your continued use of the website after any changes means you accept the updated Privacy Policy.

15

Contact Us

For questions about this Privacy Policy or how your information is handled, contact us at:

Calico Leads The Coverage Doc Email: team@thecoveragedoc.com Website: thecoveragedoc.com

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